Shopping Websites
Explore shopping websites with a distinction between purchase research and transactions. Buying guides, comparison resources and retail websites are not identical businesses. Estimated visits do not reveal order volume, conversion rate, revenue or customer satisfaction, and category inclusion is not a product recommendation.
Websites observed with an AdSense publisher ID (pub-xxxx). Sorted by estimated monthly visits, descending. How many rows you can open depends on your plan; a site can appear in more than one category.
Indexed websites in this category
Column definitions
- Rank
- Position on this ranking for the selected month. Ranks are recalculated monthly, so a site can move even when its own traffic stays flat. Methodology
- Categories
- Topic categories assigned from page content. A site can have more than one. Methodology
- Current visits
- Estimated visits for the month shown. Methodology
- AdSense
- A check means we found at least one AdSense publisher ID on this website. Select it to see every ID and the other sites that use them. Sites that share an ID may have different owners. Methodology
- Prev visits
- Estimated visits in the previous month. Methodology
- Reg date
- Domain registration date from WHOIS. Methodology
Rows without an AdSense check have a publisher ID that is not linked yet.
Walmart is a large online retail store for groceries, home goods, health products, toys, pet supplies, and everyday essentials.
5.2%
Amazon Japan is a large online store for Japanese and international shoppers buying products across many categories.
1.4%
A diverse hub for playing free online browser games across various genres.
19.4%
Sanrio is the official destination for Sanrio characters, merchandise, news, and fan services.
3.5%
FirstCry is an Indian online store for baby, toddler, and kids products.
14.7%
Japan's go-to hobby news site for plastic models, anime figures, and collectibles.
29.8%
A Traditional Chinese toy and collectibles news site covering new products, franchises, manufacturers, and fan events.
10.2%
ToysEgg is a free online surprise egg game platform for kids featuring popular cartoon characters like Spider-Man, dinosaurs, and Peppa Pig.
13.6%
A free online coloring and drawing game platform for kids and toddlers with hand-drawn artwork.
21.6%
Brickset is a LEGO database, news, reviews, and collecting hub for LEGO fans.
9.8%
A Polish video streaming site offering episodes of the beloved children's animated series Bluey.
13.8%
Tania Książka is a Polish discount online bookstore that also sells toys, games, stationery, gifts and lifestyle products.
13.6%
King Jouet is a French online toy store offering a broad catalog of games and toys for children and families.
68.8%
Philibert is an online specialist retailer for board games and tabletop gaming products.
0.6%
Shoparize is a product discovery and price comparison platform for shoppers and online merchants.
53.5%
Akachan Honpo is a Japanese maternity, baby, and kids goods retailer with stores, online shopping, promotions, and parenting support content.
0.9%
Max & Lily offers safe, stylish, and space-saving kids' bunk beds, loft beds, and bedroom furniture.
19.7%
Japan's go-to information hub for the latest capsule toy (gacha) releases, rankings, and trading.
33.2%
An educational toy video platform for young children featuring creative learning content across multiple categories.
16.0%
MyToy.tv provides free educational toy videos for toddlers and kids.
28.4%
The Entertainer is a UK online toy shop offering toys, games, outdoor play, collectibles, and family shopping services.
11.5%
Lovevery sells research-backed play kits and developmental toys for young children.
3.2%
A go-to source for doll collectors and animation fans covering the latest toy releases and entertainment news.
9.5%
J/M Ouders is a Dutch parenting content site with family advice, lifestyle tips, health topics, and child-focused shopping inspiration.
12.3%
Scandinavia's largest online baby and children's store with thousands of products for families.
7.7%
JouéClub is France's specialist toy retailer offering a vast selection of toys and games for all ages.
44.0%
BrickEconomy tracks LEGO set prices, market values, and collectible trends.
15.9%
An indoor children's adventure playground in Gasteiz offering inflatables, sports, giant games, and age-specific play zones.
30.0%
A Taiwanese C2C marketplace specializing in anime figures, manga merchandise, and otaku collectibles.
6.9%
Panduro is an online craft and hobby store for DIY supplies, art materials, kits and creative inspiration.
6.9%Sign in free to see 120 websites in this category
The next 7.1K websites are already computed. Pro shows 1.2K ranked websites in this category.
Buying guides versus transactional shopping websites
A vertical-industry publication is not automatically a store or marketplace.
Read traffic without inferring orders or conversion rates
Separate buying guides from transactional sites before comparison. Visits do not reveal conversion rates or sales.
Example from this list: walmart.com. Stored description: Walmart is a large online retail store for groceries, home goods, health products, toys, pet supplies, and everyday essentials.
Compare only the rows you can see for September 2026. Read each site's description before comparing it with another, and skip sites that are missing a description or a traffic figure.
Is the site helping users research a purchase or complete a transaction?
Answer from the site's description and its own pages. The domain name and category label alone can mislead.