AdSense Revenue Calculator
See what your monthly pageviews could earn from AdSense in a given content category and visitor region.
Monthly baseline
$334
Annual baseline $4.0K
pageviews / 1,000 × $3.34 page RPM
- Exact annual
- $4,008
- Category
- Finance
- Region
- Americas
- Page RPM
- $3.34
Monthly = pageviews / 1,000 × RPM
Annual = floor(Monthly × 12 / 100) × 100
Modeled benchmark, not actual earnings. The annual figure is rounded down to the nearest $100.
Source: Calibrated against the official Google AdSense calculator data: 25 content categories × 3 visitor regions. PubMonitor is independent and not affiliated with Google, and it has no access to any publisher's ad account. Snapshot last synced 2026-05-05.
How the calculator works
It is a category × region × pageview model: two choices pick one benchmark rate, and the pageviews you enter scale it.
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Pick a content category
Choose one of the 25 categories, or tap a shortcut such as Finance or News.
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Pick the visitor region
Americas, Asia and Pacific Countries, or Europe, Middle East and Africa: whichever sends most of the visits.
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Enter monthly pageviews
Type the exact number, or drag the slider between 50K and 10M. The field accepts up to 1T.
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Read the baseline
The monthly and annual figures change as you edit a field. There is no button to press and nothing to wait for.
- Content categories
- 25
- Visitor regions
- 3
- Benchmark rates, one per category and region
- 75
- Most monthly pageviews the field accepts
- 1T
What goes into the estimate
Three choices you make and one rate the calculator looks up. Nothing else feeds the figure.
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Content category
25 topics from the rate data, from Arts & Entertainment to Travel & Transportation. Pick the one most of the pages cover.
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Visitor region
Where most visits come from. Every country inside a region shares that region’s rate.
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Monthly pageviews
Every page load in a month. One visit that reads three pages adds three.
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Benchmark page RPM
The rate for the category and region you picked, in dollars per 1,000 pageviews.
Finance · Americas → $3.34 -
Two baselines
A monthly baseline and an annual baseline rounded down to the nearest $100, with the exact annual figure beside them.
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Snapshot date
The day the rates were copied from the public data. It sits at the end of the source line under the calculator.
2026-05-05
The formula, step by step
Every figure on the calculator comes from one line of arithmetic. Here it is for a made-up finance site with 250,000 pageviews a month.
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Matrix cell
The category picks a row and the region picks a column. Where they meet is the benchmark page RPM, in dollars per 1,000 pageviews.
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Blocks of 1,000
RPM is quoted per 1,000 pageviews, so the calculator first divides the traffic by 1,000.
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Monthly baseline
The blocks times the rate. This is the large figure at the top of the result panel.
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Exact annual
Twelve identical months. The panel shows it in the Exact annual row.
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Annual baseline
The exact annual figure rounded down to the nearest $100, the same rounding the source calculator uses.
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Scenarios
A scenario is one set of inputs. Keep the traffic, change one input, and compare the monthly baselines side by side.
Reading a result
The result panel sits beside the fields and redraws with every change. Its parts always come in the same order.
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Monthly baseline
Pageviews ÷ 1,000 × page RPM for one month. Large figures are shortened, so $12,300 reads $12.3K.
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Annual baseline
Twelve months of the monthly baseline, rounded down to the nearest $100.
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Rate line
The formula with the page RPM that belongs to your category and region.
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Exact annual
Twelve months before rounding, to the nearest dollar.
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Category and region
The two inputs the rate belongs to. Changing either one picks another cell of the matrix.
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Page RPM
The benchmark rate in dollars per 1,000 pageviews, to two decimals.
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Formula and note
Both formulas in full, and a line saying the annual figure is rounded down to the nearest $100.
Result states
The panel shows one of these. Names are copied from the screen.
Benchmark rates by category and region
These are the 75 page RPM benchmarks the calculator applies, in dollars per 1,000 pageviews. APAC is Asia and Pacific Countries; EMEA is Europe, Middle East and Africa.
| Content category | Americas | APAC | EMEA |
|---|---|---|---|
| Arts & Entertainment | $1.57 | $1.80 | $1.52 |
| Autos & Vehicles | $2.66 | $2.18 | $2.28 |
| Beauty & Fitness | $2.55 | $2.15 | $3.01 |
| Books & Literature | $1.28 | $0.81 | $1.07 |
| Business & Industrial | $3.39 | $3.28 | $2.32 |
| Computers & Electronics | $4.34 | $4.04 | $2.60 |
| Finance | $3.34 | $5.29 | $4.29 |
| Food & Drink | $2.62 | $1.90 | $1.94 |
| Games | $1.21 | $1.55 | $1.80 |
| Health | $3.41 | $3.23 | $3.25 |
| Hobbies & Leisure | $2.69 | $2.36 | $2.81 |
| Home & Garden | $13.37 | $4.11 | $5.16 |
| Internet & Telecom | $2.68 | $3.09 | $2.44 |
| Jobs & Education | $3.16 | $1.69 | $1.86 |
| Law & Government | $3.05 | $4.39 | $2.59 |
| News | $0.89 | $1.66 | $0.84 |
| Online Communities | $1.80 | $4.81 | $1.79 |
| People & Society | $1.67 | $1.61 | $1.48 |
| Pets & Animals | $2.48 | $2.51 | $2.29 |
| Real Estate | $2.71 | $2.99 | $2.03 |
| Reference | $2.40 | $1.73 | $1.97 |
| Science | $2.36 | $2.02 | $1.78 |
| Shopping | $2.82 | $2.63 | $2.88 |
| Sports | $1.05 | $1.63 | $1.08 |
| Travel & Transportation | $2.95 | $2.08 | $3.25 |
Rates change with category and region, so this website AdSense calculator gives a finance blog and a gaming site different answers at the same traffic. Across the table, rates run from $0.81 (Books & Literature in APAC) to $13.37 (Home & Garden in the Americas).
The middle half of the 75 rates sits between $1.78 and $3.05, and the median is $2.40. The same row can differ a lot by region, so choose the region with care.
Where the rates come from
The table is a dated copy of public rate data, and the calculator applies it as published.
- Rate dataPublic
- The rates come from the public data file behind the AdSense revenue calculator that Google publishes on the AdSense site.
- SnapshotDated
- Copied on 2026-05-05. The rates stay fixed until the next sync, and the date on the workbench moves when they change.
- Grid25 × 3
- One rate for each content category in each visitor region. Countries inside a region share its rate.
- ArithmeticSame rule
- Pageviews ÷ 1,000 × rate for a month, and twelve months rounded down to the nearest $100 for a year, as in the source calculator.
- Country CPC tableWithheld
- Country CPC reference is temporarily withheld: its source snapshot is not documented. The revenue figures never used it.
Rates: snapshot 2026-05-05 of public AdSense calculator data, 25 content categories × 3 visitor regions. Modeled estimate, not actual account earnings.
What moves real revenue away from the baseline
A benchmark describes a category and a region. A real site adds its own layout, audience and calendar on top of it.
- Ad layout
- How many ad units a page carries, where they sit and whether auto ads are on.
- Viewability
- An ad that never scrolls into view earns little, however many pageviews the page gets.
- Demand and fill
- Advertiser budgets change by topic and by week, and not every ad request is filled.
- Season
- Rates usually run above the annual average in November and December and below it in January and February.
- Device mix
- Phone, tablet and desktop pageviews earn at different rates.
- Countries inside a region
- Each region has one rate. An audience from a region’s higher-value countries can lift real revenue above it.
- Traffic quality
- Clicks and impressions that AdSense treats as invalid are taken out of earnings.
What to enter
Pageviews are the only typed field. Category and region come from fixed lists, so they cannot be mistyped.
Accepted
250000Digits only, for one month of pageviews.
250,000Commas, spaces and underscores between digits are ignored.
25,000,000Any whole number from 1 to 1T. Outside 50K to 10M the slider rests at its nearest end and the typed number is used exactly.
Changed before the calculation
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1,000,000,000,001becomes1,000,000,000,000Numbers above 1T are capped at 1T.
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?region=tier2becomesAsia and Pacific CountriesOlder links with tier1, tier2 or tier3 open the matching region.
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?category=CryptobecomesFinanceA link with a category that is not on the list opens with Finance. An unknown region opens with Americas.
Not accepted
0Zero or a negative number shows an error, and the revenue figures turn into dashes.
250kShorthand such as 250k or 2.5M is not read. Neither are decimals.
1e6Scientific notation is not read either.
A link that opens the calculator with a pageviews value it cannot read starts the field at 100,000 instead. Typing the same value into the field shows the error above.
Example scenarios
Four worked cases. The inputs are made up; the rates are the ones in the table above.
A finance blog in the Americas
100,000 · Finance · Americas
- You see
- Monthly baseline $334. Annual baseline $4.0K. Exact annual $4,008. Page RPM $3.34.
- What it means
- A hundred blocks of 1,000 pageviews at the Finance rate for the Americas. The annual figure drops the last $8 to round down to the nearest $100.
- Next
- Switch the region to see the same traffic at the Asia and Pacific rate.
A news site with a European audience
1,000,000 · News · EMEA
- You see
- Monthly baseline $840. Annual baseline $10.0K. Exact annual $10,080. Page RPM $0.84.
- What it means
- News carries some of the lowest rates in the table, so a million pageviews still gives a modest baseline.
- Next
- Compare with a category you could add, such as Finance or Health, before planning new sections.
Traffic split across two regions
400,000 · Health · 60% / 40%
- You see
- Two runs. The Americas run with 240,000 pageviews shows $818, and the EMEA run with 160,000 shows $520. Together about $1.4K a month.
- What it means
- The calculator takes one region at a time. Splitting the pageviews by share and adding the results gives a blended baseline.
- Next
- Take the shares from the country report in your analytics and group them by region.
Shorthand in the pageviews field
250k
- You see
- Enter a whole number of monthly pageviews above zero. The revenue figures show a dash.
- What it means
- The field reads digits only. A letter, a decimal point or a minus sign stops the estimate until it is fixed.
- Next
- Type 250000 or 250,000. The figures return as soon as the field is valid.
Checking the baseline against your own site
If you run the site, these steps make the comparison with your own reports fair.
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Use a full month of pageviews
Take the pageviews figure from your analytics for a whole calendar month. A visit that reads three pages counts three.
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Pick the category most pages belong to
If the site covers several topics, run the main ones and weight each result by its share of pageviews.
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Split traffic by region
Run each region with its share of pageviews and add the monthly baselines together.
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Work out your own page RPM
To use it as an AdSense income calculator for your own site, divide last month’s earnings by pageviews, multiply by 1,000 and compare that page RPM with the benchmark.
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Look for the cause of a gap
If your page RPM is far from the benchmark, check layout, viewability, device mix, season and where your visitors come from.
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Rerun after a new snapshot
Note the snapshot date with your figures. When the date on the workbench changes, run the same scenarios again.
Questions the calculator leaves to other tools
The calculator turns traffic into a benchmark figure. These questions need other data.
AdSense Revenue Calculator and related tools
Four tools put a number on ad revenue or on its rates. They differ in what you enter and where the rate comes from.
| AdSense Revenue Calculator This tool | Website Earning Checker | RPM Calculator | CPM Calculator | |
|---|---|---|---|---|
| Answers | What a number of pageviews could earn in a category and region | What one site in our index might earn from display ads | What your own page or impression RPM is | What 1,000 impressions cost, and the cost per click |
| You enter | Category, region and monthly pageviews | A domain | Revenue with pageviews or impressions | Cost, impressions and optional clicks |
| Rate used | One of 75 benchmark rates | The same rates, weighted by the site’s categories and visitor countries | The rate your numbers produce | The rate your numbers produce |
| Result | Monthly and annual baselines | A monthly figure with 0.5×, 1× and 1.5× RPM scenarios | RPM, or revenue from an RPM you know | CPM, and CPC when clicks are given |
Who uses the calculator
Pageviews scale the result in a straight line, which makes it a quick ad revenue calculator for traffic goals and side-by-side comparisons.
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Site owners
Work back from a monthly goal to the pageviews it needs in your category and region.
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Site buyers
Before buying a site, run this AdSense revenue estimator with its traffic, then check the site itself in the Website Earning Checker.
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Content planners
Compare categories and regions before starting a new section, a new site or a translation.
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Agencies
Show a client what a traffic plan could mean for display ads, with the rate and its date on screen.
Terms on the calculator
The words on the workbench and in the result panel.
- Page RPM
- Revenue per 1,000 pageviews. The calculator uses a benchmark page RPM for the category and region.
- Pageview
- One load of one page. A visit that reads three pages counts three pageviews.
- Content category
- The topic most of a site’s pages cover, from the 25 topics in the rate data.
- Visitor region
- One of three groups of countries: Americas; Asia and Pacific Countries; Europe, Middle East and Africa.
- Monthly baseline
- Pageviews ÷ 1,000 × page RPM, for one month.
- Annual baseline
- The monthly baseline × 12, rounded down to the nearest $100.
- Exact annual
- The monthly baseline × 12 before rounding, to the nearest dollar.
- Benchmark
- A dated reference rate from public data. It describes a category and a region, never one particular site.
- Scenario
- One set of category, region and pageviews. Change one input to compare two scenarios.
- CTR and CPC
- Click-through rate and cost per click. Page RPM already reflects both.
Common questions
Is this my real AdSense income?
No. Each figure is a modeled benchmark built from public rate data and the pageviews you type. What your account earns depends on your pages, your ad setup and your visitors, and it shows only in your AdSense reports.
How much does AdSense pay per 1,000 pageviews?
In the benchmark data behind this calculator, from $0.81 to $13.37 depending on category and region. The median of the 75 rates is $2.40. A real site’s page RPM can sit well above or below the benchmark for its category.
How many pageviews do I need to earn $1,000 a month?
Divide $1,000 by the page RPM and multiply by 1,000. At the Finance rate for the Americas ($3.34) that is about 299,000 pageviews a month. At the News rate for the same region ($0.89) it is about 1,124,000.
Why does the calculator not ask for CTR or CPC?
Page RPM already folds in click-through rate, cost per click and ad density, so this AdSense earnings calculator does not ask for them. When a site’s click-through rate is unusually high or low, its own page RPM moves away from the benchmark with it.
Why is the annual figure lower than twelve monthly figures?
The annual baseline is rounded down to the nearest $100, the same rule the source calculator uses. The Exact annual row shows twelve months before rounding.
Which region should I choose for a single country?
The region that contains it. Canada and Brazil count as Americas. The United Kingdom, Germany, South Africa and Turkey count as Europe, Middle East and Africa. India, Japan and Australia count as Asia and Pacific Countries.
Where are the RPM, CPM and CTR formulas?
Each has a page of its own for working from your own numbers: the RPM Calculator, the CPM Calculator and the CTR Calculator. This page is PubMonitor’s AdSense calculator, and it applies benchmark rates to the pageviews you type.
Does the calculator work without JavaScript?
Yes. The figures stop updating as you type, and an Estimate revenue button appears under the fields. Pressing it sends the three fields, and the page comes back with the same figures.
Can I use this as an AdSense benchmark tool?
As a reference, yes: the rate table lists 75 page RPM benchmarks, one per content category and visitor region, from a dated copy of public AdSense calculator data. The calculator applies them to the pageviews you type. It does not read your account or compare your own RPM, CTR or CPC with a benchmark. To do that by hand, work out your page RPM in the RPM Calculator and set it beside the rate for your category and region.
Can I use my own page RPM instead of the benchmark?
Not in this calculator. The RPM Calculator has a Revenue from a known RPM section that multiplies your own rate by your pageviews.
Can an AI assistant run the same calculation?
Yes. PubMonitor’s MCP server has an estimate-adsense-revenue tool that takes the same category, region and monthly pageviews and applies the same rates. Signed-in accounts can connect it from the MCP page.
Run another scenario
Change the category, the region or the pageviews in the calculator above. The figures update as you type.